What B2C Onboarding is and what it isn’t: know the difference or keep losing users

This short free visual guide helps B2C founders and product teams stop confusing feature tours with onboarding.
If you’re still treating onboarding as a one-time welcome flow, this is your wake-up call.

What’s inside:

• What B2C onboarding really means — and what it’s not.
• Key differences between B2B and B2C onboarding (stop copying the wrong model).
• The 5 traits of onboarding that actually converts.
• A 3-part checklist to audit your before/during/after flow.
• Bonus visuals from my playbook App Monetization Done Right

This guide is a fast read, but it gives you language and structure to fix one of the biggest leaks in your funnel.

Who it’s for:
- Founders launching or optimizing B2C apps
- Product marketers building onboarding from scratch
- Growth PMs looking to reduce drop-off and drive LTV
- Teams stuck in “welcome tour” thinking and ready for a system that converts
- Anyone who’s been told “you just need a better onboarding flow”

What you get:
- PDF (instant access)
- A practical checklist to audit or build your onboarding flow
- Clean, visual, and easy to share with your team
- Bonus references from App Monetization Done Right by Olha Yohansen
- A mindset shift: onboarding is not a screen — it’s your growth lever

About the author

Olha Yohansen is a product growth advisor with experience at Flo Health, Booking.com, and Mindvalley. She helps B2C teams design onboarding systems that align product, marketing, and data — turning user curiosity into long-term revenue.

This guide is a preview of her full eBook, App Monetization Done Right — a comprehensive playbook on designing Web2App onboarding flows that convert, retain, and scale. The eBook goes deeper into flow architecture, paywall strategy, and real examples from high-performing teams.